Shoot Day 1

Posted: January 23, 2011 in Planning

My first shoot was on the 19th January. On this day I did all my indoor shooting. I started shooting at 2pm and ended at 9:30pm. During all this time I shot all what I wanted for my video. I also gave breaks to my models as it was necessary for them to relax as well. I took some high angle shots, panning shots, close ups, mid close shots. It was a good experience and I learnt a lot. At first my hand was not set on the camera but slowly and gradually I got hold the of it. The first day of shooting was hectic as well as fun and a learning experience. Here are some of the pictures I took

Location

Posted: January 23, 2011 in Planning

Before starting to shoot I finalized the locations at which I would shoot. I clicked some pictures of the locations

Here are the pictures of the outdoor location

Planning for the video (again)

Posted: January 23, 2011 in Planning

As my first concept was not liked much and was a little tough to shoot so I planned to change the concept. I planned this concept keeping in mind what my target audience wants to see in the video (brotherhood, unity).

CONCEPT:

In the video i will  be showing two young boys age 18 sitting in a lounge watching Jinnah the movie. Seeing the movie, the shot of Jinnah’s speech a feel of enthusiasm will develop in them and they will want to change their country. I will be showing the two boys playing the guitar and singing in the studio. My video will include some outdoor shots swell as some studio shots.  Here is the treatment of the concept:

final-concept

FEEDBACK:

This concept was liked by everyone I asked. Listening to the concept everyone is looking forward to see the video. This concept is not that tough to shot as the previous one was and is an interesting. This concept will also create the impact i want on the audience easily.

Lighting

Posted: January 23, 2011 in Planning

Lighting is one of the main thing to keep in mind when shooting because if the lighting is  not good the video produced also will not be attractive and the impact trying to  be created by the director also won’t be created.

To save us from the lighting troubles our teacher at school taught us some lighting techniques which are used by professionals when shooting. Here are the experiments we did with filters and light

This was something new and exciting for me. I learnt a lot and this will be of great help to me for my production of the music video.

Planning For The Final Project

Posted: December 13, 2010 in Planning

I am making  a video of a patriotic song.In the music video I will be showing unity, brotherhood and peace, this is due to the response of the target audience. This is what they want to see in the video.

For my planning I first decided the concept of my video. I want to make such a video which includes a message in it and that message reaches everyone’s heart. Before starting the shooting I need to decide the locations where I will be shooting, costumes, the mise en scene and the main the characters I require in my video. I believe the characters should be attractive and should know how to act as this is really important for making a nice video. If the characters are not appealing then the video turn out to be bad. Before starting to shoot I require to make a treatment or a story board as well as the shooting schedule which will be of great help and the shooting will be done in a very organized manner. I will also need to make some congenial plans which will be of use in times of  some problem. I need to set the time within which i should complete my shooting and will have to take many takes of every scene.

CONCEPT:

I planned to show two young  boys of the age 18-19 walking out of their college and are talking about how to change their country. On the way home they stop the beggars from begging and gave some snacks to eat and balls to play with. They then moved further and stopped some kids from fighting and then this whole group (the two boys, beggars, and the boys fighting) walk around the streets and spread the message of peace around greenery by putting banners and posters up on the walls. In the end they would enter a ground where they would raise the Pakistan flag and salute it.

FEEDBACK ON THIS CONCEPT:

This concept was liked by a few. The response I got was that this idea is very typical, It is found in every patriotic song’s video. On getting this response I have planned to change my concept again

Research For The Main Video

Posted: November 25, 2010 in Research

Before starting work on my final project i decided to research the opinions of the youth which is my target audience. To do so i conducted a questionnaire which was more a qulitative one. To do so i used questionnaires with the idea that a qualitative approach would suit me better. I believe that conducting a qualitative research was a better idea because it gave my target audience to voice their opinions freely. The questionnaire included questions regarding the subjects opinions about different songs and videos. As have decided to make a video of patriotic song, included questions regarding patriotism in my questionnaire and to my surprise i got a great feedback and felt good to learn that the youth still loves their country and they are proud of their country. Here is my questionnaire.      QUESTIONNAIRE

As my song is a patriotic one and  got a good response about it from the target audience I have decided to get more details about what the youth think about their country and what they want to see in a music video dealing with patriotism. Here are two music videos featuring Pakistani singers singing patriotic songs. These two videos inspired me a lot.

Dil Se By Haroon

This a narrative music video. The concept of this video is to inspire love for the country in the viewers. This video includes some archival shots of partition of India and Pakistan in 1947 and shows a Pakistani then return to his country and work and live there. The Pakistani has returned from Hindustan to Pakistan.

The Pakistani is shown to be proud of his country .Different effects have been used to achieve this depiction, the partition shots help to make the scene look natural and real. I like the use of the sepia effect and the black and white effect to show olden days.The singer has also portrayed a very simple image of his with traditional clothing that is Shalwar Kameez,which i think also has a good impact on the video. The shot of the singer is twice in the video and is at the right timings as it does not interrupt the continuity of the video which is a very good point.Iwill also have to keep this in mind while making my video.

This video has always been an inspiration I love the concept as well as the treatment.Keeping this video in mind I will produce my music video.

Dosti By Jawad Ahmed

This is also a narrative music video showing a scene of war and the Pakistani army fighting for their country.This shows the loyalty of the army towards their country and they are fighting for their country without even worrying about their lives. This may be an attempt to build confidence in the citizens of the country and creates a feeling of being proud of their heroes and their country.

These are the videos which I like and Dil Se by Haroon was indicated as a favorite by all the people  who filled my questionnaire.

As I plan to make a music video of a patriotic song I asked some young people  what they want to see in the video and to  my surprise I got almost the same answers from a majority of my respondents. Today’s youth still loves their country and feels proud of it. They want to see anything which would show that we all are united and can do anything to for the country.The audiences’ opinion have helped me a lot in deciding on a concept for my music video.Hopefully with this feedback I will be able to make a good video as per the youth’s expectations.

TARGET AUDIENCE

My target audience is young people aged 13 to 19 and to make a nice video I should know my target audiences’ expectations and opinions. So i used a questionnaire to gather data and after getting a really great response i made two mind maps to map out what my target audience actually wants. These mind maps were very helpful to me and made it easy for me to decide on a concept for the video of my song. My target audience include both males and females. They are my target audience because people ageing from 13 to 19 are most interested in music than any other age group.These are the two mind maps made by me:

This is the first mind map i made in which i have noted the characteristics of my target audience, which consists of young people ages 13 to 19.

I indicated the way they live their lives and what music means to them to which I have concluded that music is their lifeline. I also focused on how do they feel about their country to which the young people reacts in such a way that is surprising as they are proud of their country and can do anything for it to have a great name.

This is the second mind map I have made to analyze what young people want in a music video of a patriotic song.I got different responses to this question, Some said they wanted to see their country best in the world, Some respondents wanted to see the natural beauty of their country and citizens working to make it more beautiful, Other respondents said they would like the music video to show the success of their country in sports,some wants to see a scene of war happening in a country and majority girls want to see women rights,they want to see women leading in everything and leading a life just like a man and are not considered passive.

INSTITUTIONS THAT PRODUCE MUSIC VIDEOS

Whenever a music video is made it is produced by a music company.All around the world there are various record companies.In Pakistan also there are record companies such as Fire Records and Pyramid Productions and many more.

My teacher suggested we start thinking about the evaluation questions even as early as the planning stages of our videos so i decided to think a little about the institution question. I think my video will be a good fit with Pyramid Productions. I have some insight into this company as it is the production house of Interflow group of Companies and my father is the director of Interflow group of Companies.

The reason i have chosen a local, Pakistani institution because i am making a video of a patriotic song and is focused on the Pakistanis and my country Pakistan.

Fire Records is also one of the well known music production company in Pakistan and has produced a huge list of music videos and albums such as Masty By Ali Zafar and Koey Anay Wala hai By Strings(Pakistani singers).The total cost in making the video purely depends on the concept of the song,the technical stuffs required and what the singer wants to have in the video.

Pyramid Productions is a well known record label in Pakistan.The CEO of this company Rohail Hayat has made his mark in the production industry of Pakistan. Pyramid Productions has also worked with the Pepsi Cola Company and a lot of multinational clients.Pyramid Productions grew from a $200,000 company in 1997 to a $4 million company in 2003.Coke Studio a highly acclaimed music show in Pakistan is a Pyramid Production. Coke Studio embodies a musical fusion of exciting elements and diverse influences, ranging from traditional eastern, modern western and regionally inspired music. Bringing alive the magic of live recordings and performances, Coke Studio prides itself on providing a musical platform, which bridges barriers, celebrates diversity, encourages unity and instills a sense of Pakistani pride.

Both Fire Records and Pyramid Productions are famous companies and I believe my song can be produced by Pyramid Production as it has worked with a lot of multinational clients and is known to everyone and has produced Coke Studio which is a really unique concept and is liked by everyone. I believe if my music video were produced by Pyramid Productions it would need to be of great quality and will be done in a very systematic and an organized way as it is a professional company.

Lyrics of the song “Sara Pakistan”

Posted: November 1, 2010 in Lyrics

SAARA PAKISTAN

LYRICS

CHORUS

This is my Pakistan

my dear country Pakistan  X 2

VERSE 1

in the streets and the lanes where ever we are

we are one

and now we shall make our dreams come true

CHORUS X 2

VERSE 2

the protectors of the trees and the oceans (the water and the farms and farmers)

the guardians of the sky (birds)

the roads the villages the city and the sea

all are the beauty of this place

CHORUS X 2

VERSE 3

the bond of lies never dies

may we stand united always

the land i opened my eyes on

i can give my life for it

CHORUS X 2

VERSE 4

all sorrows will become moments of happiness

as we step forward hand in hand

one day the world will know our name

and will raise our flag with pride

CHORUS X 2