Evaluation Question Two

Posted: April 1, 2011 in Evaluation

Q. How effective is the combination of your main product and ancillary texts?

I have a strong believe that YOUTH has the power to change the future of any nation; they can motivate their peers to bring in the positive change.

I have selected a national song “SARA PAKISTAN” which gives the message that this country belongs to us, this is the where our dreams can come true. This song talks about the beauty of the country where we have opened our eyes. It motivates us to be united and be together at the times of sorrow and happiness.

The video starts showing the two teenagers watching the glimpses of Independence Day Movement in TV lounge; they get inspired and transformed into an audio studio setting where they are producing a national.  In the video besides their singing and performance shots, the band is also shown in the different situations where they are acting as a catalyst to motivate the others to help.  They also stop the youth to fight and be as friend, this is the symbolic shot which gives the message to the youth to stop fighting and be together as a nation.

In the end they transformed back and they join hands to be together to bring the positive change.  The video ends with the shot of founder of Pakistan, Quaid-e-Azam Mohammad Ali Jinnah and his message “I am looking forward for Pakistan to be the best nation.”

ANCILLARY

While designing the Digi Pack I have used the wide green field to describe the beauty of our country and open blue sky to communicate the freedom. In the foreground I have used the low angle shot of the band with the positive and confident looks.

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